Communications Strategy

Creating a successful marketing communications program requires a well-developed marketing communications strategy. Before making any tactical recommendations to our clients, Adaptivate Communications creates a roadmap that defines each client's unique strategy set. There are five steps to developing effective strategies:

1. Understanding your market

Using our extensive industry experience and knowledge, company resources, and external research, we develop a profile of the market situation that will help define the best combination of tactics. Our strategic analysis looks at a number of issues, including:

• Who are the key players?
• What is your position in the market?
• What influences the market?
• How is the market changing?

2. Assessing your business needs

Clients come to Adaptivate Communications for help in solving a variety of problems. Before recommending a solution, we spend time with our clients obtaining an in-depth perspective on their business needs, their goals and the ways that we can measure success. Our strategy assessment includes a variety of factors:

• Primary sales/communications objectives
• Competitive pressures
• Hurdles to success

3. Evaluating available resources

Creating an effective marketing communications strategy requires a realistic appraisal of the resources our clients have available. Each program takes into account the factors that will influence the selection of our tactics, including:

• Business strengths and weaknesses
• Budgets
• Staffing
• Time constraints

4. Choosing appropriate tactics

Adaptivate Communications is a full-service integrated marketing communications company, which allows us to choose from a full array of strategies for our clients. We implement the combination of tactics that will be most effective for achieving your business objectives with the resources that are available. The proven communications tools we use include:

• Digital Communication
• Web Site Development & Optimization
• eMarketing Campaigns
• Direct Mail Campaigns

5. Creating a timeline

An effective marketing communications strategy addresses the client’s immediate needs and future plans. Adaptivate Communications creates an implementation plan that sets a realistic timetable for achieving sales and communications goals. The timeline takes into account a number of factors, including:

• Short-term and long-term objectives
• Phased implementation to accommodate market cycles