Direct Marketing

Adaptivate Communications is a Calgary direct marketing agency that integrates the power of direct selling and lead generation with your other marketing communications tactics. Direct marketing is an effective tactic within an integrated marketing program, particularly for clients with smaller, selective target audiences.

With the assistance of Adaptivate Communications, an experienced Calgary direct marketing agency, you can reach these customers more effectively and less expensively with highly-targeted direct marketing than you can through trade journal advertising.

Direct marketing is now a weapon of choice in numerous industries. The reason is simple: direct marketing performs, according to a study on response rates released by the Direct Marketing Association (DMA). The average response rate for the 1,122 industry-specific campaigns that the DMA studied was 2.61% and manufacturing had a response rate of 3.17%. As an experienced Calgary direct marketing agency, we can help you achieve these types of results through a strategic direct mail campaign.

We implement direct marketing strategies and tactics that are based on research and are carefully designed to provide a measurable ROI. We focus on your specific business needs, and then create a direct marketing communications plan that establishes new relationships, helps you penetrate new markets, and generates qualified leads.