Graphic Design

Adaptivate Communications is a Calgary graphic design firm that understands how your visual materials need to work together as part of an integrated communications strategy. Our graphic design professionals are skilled at creating compelling visual images that enhance your messages to generate results. Our firm manages the entire process - from concept to production - for a full range of graphic design projects, including:

1. Website Design - Our designers are adept at incorporating the look and feel of your other materials so that your web site and literature have an integrated appearance, while taking advantage of the dynamic capabilities of the World Wide Web. Graphic design for web sites is more than just recreating a print brochure in a digital format. Our designers know how to design and build the site navigation architecture that quickly:
   
   • Leads visitors to the information they need.
   • Entices visitors to learn more about your company.
   • Lets visitors easily request information or order products with the latest e-commerce applications.
     
     
2. Brochures - Well-designed brochures help you tell your story to a variety of audiences. We consider your audience, objectives, distribution methods and budget before choosing the size and format that will make the most impact.
   
   
3. For Sales Sheets & Inserts - Sales Sheets & Inserts - We pick out the product attributes or service strengths that provide real benefits to your customers. Then we create designs that reinforce those key points.
   
   
4. Logos & Brand Identity - In designers' terms, a corporate identity is a system of graphic elements that represents your company. It's how you create your company's "image." The unique look of your logo should be consistently integrated throughout all the elements of your business materials: business cards, stationery, packaging, signage sales kits, media advertising, promotions, fleet graphics etc. An identity sytem lays out the guidelines to ensure consistency that is unique to your company's identity. It should include color specifications for printing, detailed guidelines for consistent logo usage in the layout and design of stationery and promotional materials, as well as secondary logos or icons for websites etc.
   
   
5. Newsletters - Effective newsletters combine interesting content with attractive design to reach your audiences. Whether printed in the traditional manner or distributed electronically, we can help your newsletters effectively convey your messages.
   
   
6. Direct Mail - Cutting through the clutter and getting the attention of your customers is the goal of any direct mail campaign. We know the design elements that will consistently get the job done.